Quantifying the ROI of Sustainability
November 13, 2019

INTELLIGENCE: The White Hats Must Lead

Intelligence, Issue #19. A laser focus on what works: that's what we need in our sustainability leaders. There's no time for low-value actions. The powerful forces determined to hold the status quo on climate have found what works for them. We are the white hats and we must do the same.  To win we need leaders using scientific rigor and method to find what is most likely to actually work, then to drive only those actions forward. We're the posse and they have a head start. Finding what works is possible and nothing less will do. Here's my take on approaching sustainability projects and problems with rigor. Please let me know what you think.
The Once and Future Smog
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