Quantify the Real Financial ROI of Your Investment in Sustainability
Stop Undervaluing Your Efforts
Traditional accounting captures only 20% of your sustainability ROI.
We surface the other 80%—the “Submerged Value” hiding in your Customer Preference, Operational Synergies, Risk Profile, and Employee Retention.
Trusted by Global Leaders. Backed by 25 Years of Valuation Science.
The "Value Gap" in Your P&L
Most companies view sustainability as a Cost Center. The market views it as an Asset Class.
You are leaving value on the table because you are measuring Outputs (tons of carbon), not Outcomes (Pricing Power, Employee Retention, Risk Mitigation).
The Valutus Equation:
Visible Value: Energy Savings + Waste Reduction (The Tip of the Iceberg)
Submerged Value: Reduced Cost of Equity + Innovation Velocity + Customer Loyalty + Employee Retention + …(The Mass Below)
Total ROI: Typically 4x to 10x higher than your current internal estimates.
Hard Data for Soft Assets - The CORE™ Model
We don’t do “storytelling.” We do Financial Physics. Our proprietary models quantify the financial impact of sustainability across four dimensions:
Customers
Preference, Price Sensitivity, Margin, Lifetime, & Vocality
Operations
Cost Savings, Innovation, Asset Productivity, & Speed
Risk
Vulnerability, Resilience, Responsiveness, & Foresight
Employees
Recruitment, Retention, Engagement, Productivity, & Vocality
Rigorous Enough for the CFO. Powerful Enough for the CEO
Defining the hidden and visible financial value of sustainability to help drive the positive business impact of sustainability.
We're using the results to shape marketing, product development, and strategic decisions.
NRS (Largest Paddle Sports Equipment Provider)
If your strategy includes a better understanding of the business value of sustainability initiatives and progress, I suggest reaching out to Daniel and Valutus.
Trusted by: Novartis | NRS | Dell | J&J | Nike
From Theory to P&L
Actionable Insights. Zero Process Bloat.
The world is changing fast and you need rapid results.
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Speed to Insight: Results in half the time others take.
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Integration: Designed to work with your existing formulas and calculation methods.
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Rigor: Methodologies backed by over 25 years of experience, proprietary data, and academic partnerships.
Don't Just Measure Value. Multiply It.
Surface the true value you create, then grow it with our ROI Multiplier System.™ Examples include:
Catalytics: Influence your value chain even where you don’t control it.
New Profit Engines: Turn a cost center into a revenue generator.
Your Goal:
Valuation
Our Promise: We convert “ESG” into “EPS.” Stress-test your assumptions and defend your stock price against the regulatory tsunami.
Budget Protection & Growth
Our Promise: Turn your department from a Cost Center into a P&L Driver. Secure the CAPEX you need for innovation.
Operational Alpha & Exit Readiness
Our Promise: Cure the “Exit Overhang.” Identify hidden EBITDA and supply chain risks during Due Diligence or the 100-Day Plan.
Daniel Aronson
Founder & Creator of the CORE™ Model
Daniel pioneered the concept of “Submerged Value” and is the author of The Value of Values (MIT Press).
With over 30 years of experience, he has helped global organizations identify and capture over $2 billion in sustainability-driven business value.
A recognized authority on valuation, Daniel is an Executive in Residence at the NYU Stern Center for Sustainable Business and has guest lectured at Harvard Business School, Columbia, and MIT Sloan.
“Daniel Aronson from Valutus has been my go-to inspiration when it comes to the evolving return on investment (ROI) story.”
— John Elkington (The “godfather” of corporate sustainability, a serial entrepreneur, author of over 20 books, and the person who coined the term “Triple Bottom Line.”)

