Business analysis
Enterprise Technology

Quantifying SBTi Value
for a $75B+ Tech Company

How a technology leader quantified the business value of their Science-Based Target.

At A Glance

Client

A $75B+ technology company with an SBTi-approved emissions target.

Challenge

Proving the business value of SBTi certification to leaders within the company.

Approach

Tailored the Customer Science™ methodology to the client’s needs, then constructed and ran experiments to measure revealed preference of customers. Applied the InVEST™ Model to the resulting data. This enabled the quantification of the incremental customer preference and the financial value (revenue and margin) of that uplift.

Key Outcome

Quantified the incremental revenue from SBTi-approved emissions targets and demonstrated that the value would continue to increase as certification awareness grew. (It doubled over the next two years.)

The Challenge: Leadership Needed Rigorous Quantification of Revenue Implications

The company had already set an SBTi-certified emissions target, but leaders within the business were asking tough questions about the business impact it had. The company needed concrete, quantitative evidence to justify the kinds of climate investments it would take to deliver on a science-based target.

Business leaders analyzing data and financial charts

The Solution: Fine-Grained Investigation of Customer Preferences

Using a precursor to our Customer Science™ methodology, we investigated the preferences of hundreds of corporate IT purchasers and hundreds of consumers. We compared the effect of having an SBTi-certified emissions target to multiple alternatives: a science-based target that wasn’t certified, and a target that wasn’t science based.

We also compared the effect of being the leader on climate to being among the leaders, as well as the effect to being average on climate.

Business leaders analyzing data and financial charts
Foundation

Financial Framework

We then combined the results of our investigations with client data and with information on the B2B customer journey. That enabled us to calculate the revenue impact of SBTi certification vs. generic climate claims.

Financial
Primary Research

IT Purchaser Study

Conducted research with 500 IT purchasers and 500 consumers to determine how climate leadership affected their purchasing preferences.

500
IT Purchasers
500
Consumers
Strategic Insight

The Results: Concrete Financial Value of SBTi

The key outcome was quantifying the value of the company’s emissions leadership. For the first time, the company had a concrete financial value that demonstrated the revenue benefits of having an SBTi-approved climate target.

The analysis also illustrated that the value was increasing over time (which proved correct, as it more than doubled in the next two years), providing a roadmap for future climate investments.

The Bottom Line

The project demonstrated that SBTi certification can deliver measurable, incremental revenue that grows over time as awareness increases.