A substance called lignin gives wood it's brown color and its opacity. Yet apply a little heat here, a pinch of vacuum there, a sprinkle of simple kitchen chemistry just so, et voila! A substance almost as clear as standard glass but stronger, more shatter-resistant, and generating almost no CO2 or dangerous chemical residues compared to glass.

The value of advance notice, to handle risks and find rewards, hasn’t changed. The trick is to gain that advantage, but how? The answer, we believe, is Stakeholder Science™. It was designed by sustainability and materiality experts for exactly this purpose, and is comprised of interlocking, proprietary services and methodologies that, together, offer rich context, data, and strategy . They illuminate the 'now' while scanning the horizon and reporting what's coming in real time, along with strategies designed to meet it.

What happens when a company has more demand than capacity? Then again, what would happen if the entire field of sustainability had more demand than supply? Fortunately, both issues can be addressed with an elegant four-part solution: blazing-fast tools; better strategic information; catalytic techniques that amplify impact; and valuation showing that the ROI from more investment in capactity is more than worthwhile. A quiver full of such techniques can allow companies and sustainability executives to do much more with the capacity they already have, and to expand capacity so they can do even more.

Anyone who’s changed a tire while semi-trailers roar past, or stood at the entrance to a subway tunnel as the train approaches, knows how much wind energy these machines generate. Yet that force blows wastefully away, dissipating in some field or side-tunnel. What if, instead, we harvested this energy to light our homes and run our machines? Turns out the cost of upright windmills - rather than the behemoths of the countryside - is quite low. The cost of the wind? Free as air.